Saturday, November 08, 2008

Starbucks + Product (RED)

So, I should probably disclose that I work for Starbucks. (Which you would know from reading my profile.) I was hired about three weeks ago, and I work up at the location in my hometown's Chapters.

Today, I attended the holiday rally, in which I learned a lot secret Starbucks things and started planning what you're all getting for Christmas presents.

However, probably the most exciting bit of news is something that I can share because it's already been announced online:

"Starting on November 27, 2008 and continuing through January 2, 2009, Starbucks will contribute five cents from the sale of any (STARBUCKS)RED EXCLUSIVE beverage at all company-owned and licensed stores in the United States and Canada to the Global Fund to invest in AIDS programs in Africa." — joinred.com

What does this mean? Well, anytime during the holiday season that you purchase any size of Peppermint Mocha Twist, Gingersnap Latte or Espresso Truffle, you're helping to provide medication, training and education to the people of Africa who are suffering from AIDS.

Let me break it down for you:

• Every FOUR drinks sold buys an individual's daily dose of AIDS medication.

• Every SEVEN drinks sold buys an injection that prevents the spread of the HIV virus from pregnant mother to her child.

So tell people—and remember to tip your barista.

1 comment:

Rachel said...

That's really cool!